A friend's photo on your home screen, and how it gets there

Somebody you follow takes today's photograph. The next time you look at your phone, their face is in the widget. There is no notification, no sound, and nothing to open — which is the whole design, and also the part that deserves an honest explanation rather than a claim.

What actually happens

When a photograph finishes processing on the server, the people who may see it are worked out — and that is not a separate rule invented for the widget. It is the same rule the feed uses, read backwards: you see somebody's frame if you follow them, if they have a public profile, and if the frame is in the album they chose to feature.

Each of those people gets a push that carries nothing. Not the photograph, not the name, not even which frame it was — only a signal that something changed. The phone wakes up quietly, asks the server for the newest frame it is allowed to see, downloads that one image, and writes it where the widget reads.

Why the push carries nothing

This is the least obvious decision here and the one that makes the feature survivable.

A silent push is not guaranteed. iOS throttles them, particularly for apps you rarely open, and it will drop or coalesce them as it sees fit. If the push carried the photograph, every dropped push would be a frame you never saw — the information would expire with the message.

Carrying nothing makes the message impossible to waste. Whichever one gets through asks for the newest state of the world, so three collapsed pushes and one delivery produce exactly the same result as four deliveries. Coalescing stops being loss.

What we cannot promise

Timing. Most frames arrive within a minute or two. Some arrive late, because the phone was in a pocket in a lift or because iOS decided the app had not earned a wake-up. Opening the app repairs it immediately, and so does the next friend's photograph.

Anybody claiming instant delivery through a home-screen widget is either wrong or sending you a notification and not saying so.

What it shows when nobody has posted

The most recent frame stays, with its date on it — "yesterday", "three days ago". It does not blank, and it does not pretend the frame is today's.

If you follow nobody yet, the widget shows your own latest frame instead. An empty box on a home screen is not a feature, and a new account has nobody to show.

What it does not do

It does not notify. It does not make a sound. It does not show strangers, suggested accounts or anything ranked — only the newest frame from somebody you chose to follow. And tapping it opens that person, not an ad for the app.

It also asks for no permission you have not given: being visible to anybody at all takes three separate acts on their side, and signing out clears the widget on this phone immediately rather than waiting for a network call to succeed.

Put a face on your home screen

The widget lives in the iOS app. Selfeed itself is open in the browser now.

What else is worth explaining is here.

Open the app